Corporate CITROËN RAISES A POSITION IN THE MARKET RANKING CONSOLIDATING ITS LEADERSHIP IN COMMERCIAL VEHICLES IN 2020
In an extremely difficult year, Citroën achieved a market share of 7,02% in the total market (passenger cars + commercial vehicles), with 70,936 registrations in 2020.
Citroën reaffirms its leadership in commercial vehicles, with a market share of 16,84% and the Berlingo as a great benchmark. In addition, the brand has taken the first steps in the electrification of its models in this market. The first, the launch of the electric 100% version of the Citroën Jumpy, voted “International Van of the Year 2021”.
The electrification of the brand has intensified in 2020. With the launch of the C5 Aircross Hybrid SUV and the incorporation of an electrified version in each new launch of the brand. their goal, to offer an electrified 100% range by 2025.
This success in global figures is the result of a complete, competitive range inspired by the needs of people. This year new features such as the Citroën Ami will be incorporated, which responds to the demand for agile and sustainable urban mobility. Also, the New Citroën C4 which, together with its electric version 100% ë-C4, revolutionizes mid-range sedans with an innovative commitment made in Madrid.
“Citroën has been able to resist and take the initiative in a difficult year for the automotive sector and for society as a whole. The brand has maintained its weight in the total market: 7,02% of new vehicle registrations, also achieving revalidation of its leadership in commercial vehicles. Citroën has not lost its innovative vocation, as evidenced by the launch of such bold proposals as the new generation of the C4, manufactured in Madrid, the revolutionary Citroën Ami mobility object or the new range of electrified commercial vehicles. With these data in hand, we can look to 2021 with optimism ”, has declared Nuno Marques, Director of Citroën for Spain and Portugal.
In 2020, Citroën has maintained its position in the Spanish market in a very difficult context. In the total market (passenger cars + commercial vehicles), the brand has gained one place in the ranking compared to 2019. Placing itself in fourth place. Citroën has obtained a share of 7,02% in this market (higher than the 7,01% registered in 2019), with 70,936 registrations. Thanks to its “Inspired by You” range, with novelties such as the New C3, the brand's best-selling passenger car. Or its first plug-in hybrid, the C5 Aircross Hybrid SUV.
When it comes to commercial vehicles, Citroën has ended 2020 as the leader in this market. For the fourth consecutive year, with a market share of 16,84%, which is 0.27% more than the figure recorded in 2019. A result that reflects the success of the brand's philosophy in a particularly demanding field.